KATTBJOERN

I led the rebranding of Kattbjoern, achieving profitability within two years and earning the German Brand Award for Excellence in Brand Strategy and Creation. Currently, I am leading the creative direction for the expansion of Kattbjoern’s 2025 collection, focusing on innovative product launches and audience-centric designs. My efforts have driven a 47% increase in organic sales through strategic digital campaigns, cross-functional collaboration, and trend-focused marketing that elevated brand engagement and growth.